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CUCKOO Kitchen
CUCKOO always be with you for your beautiful life
CUCKOO always be with you for your beautiful life
CUCKOO always be with you for your beautiful life
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Cuckoo Electronics Co., Ltd is a South Korean brand that specializes in kitchen appliances and home wellness products. Cuckoo began 40 years ago as an OEM supplier for large companies like LG, Philips, and Panasonic and has grown into the No. 1 pressure cooker manufacturer in Korea and one of Asia’s most famous and successful brands. For the last 17 years, Cuckoo has held 74% market share for pressure rice cookers in Korea, the No. 1 ranking on the NBCI Brand Competitiveness Index for ten straight years and successfully expanded to 31 countries at a growth rate of 22% annually. Cuckoo’s success has come from our involvement with all stages of the product life cycle including product design, quality control, product development, manufacturing, sales and customer service.
With a dominant international presence, Cuckoo set its sight on the America’s as its next undiscovered frontier. Cuckoo America was established in December 2016 and has grown into a high functioning United States enterprise with US Headquarters located in the heart of Koreatown, Los Angeles. Cuckoo America experienced a meteoric rise with success online through Amazon setting the stage for breakthrough into major retailers ultimately resulting with Cuckoo product becoming available in store at Macy’s and William Sonoma. Cuckoo is continuing on the path of innovation with the launch of Cuckoo’s revolutionary countertop water system featuring Nano Filtration and Mineral Infusion. This is the first of many products designed to deliver purified water and air into the homes of our beloved Cuckoo family.
Cuckoo was launched in India in 2018 as a living & home appliances brand. The Company offers a wide range of mild alkaline water purifiers that come with Nano & RO Filtration Technology. These purifiers are capable of producing safe drinking water that meets standards set by the World Health Organization. Cuckoo also offers Air Purifiers consisting of 8 filters, including 4-in-1 HEPA filter. The air is purified in less than 6 minutes. This is where cuckoo India separates itself from the competition by creating awareness and educating the public on the right water & air purifying methods, and thereby offering lifestyle range of appliances
CUCKOO is a home appliance brand from Korea that was established 40 years ago. In South Korea, a CUCKOO water purifier is sold every minute and a CUCKOO multi-cooker is sold every 10 seconds.
Today, CUCKOO has successfully extended our operations to 30 countries across 5 continents including Asia where CUCKOO Malaysia joined the CUCKOO family in 2014.
Within a short 3-year period, CUCKOO Malaysia has sold countless water purifiers and air purifiers to Malaysians through revolutionary rental plans as well as payment plans. In 2017, CUCKOO’s global turnover hit a record of USD $760 million.
In 2018, CUCKOO Malaysia garnered over 370,000 customers and has opened over 530 Brandstores and Brandkiosks nationwide.
CUCKOO grew immensely by the end of 2018. Then, in February 2019, it was reported that there are over 630,000 CUCKOO customers and more than 600 CUCKOO branches nationwide. 630,000 people is equivalent to over 2 million household users that are currently enjoying CUCKOO products.
With a vision to cultivate talents, innovative technologies and one of a kind after-sales service team, it is apparent that the achievements obtained by CUCKOO in all of these aspects can be credited to our Beyond Standards philosophy that has been integrated in all the inner workings of the company.
CUCKOO’s philosophy of being Beyond Standards has become a motivation to strive forward as a relatively new brand in an industry of long-established market players. It serves as the purpose and also the reason for us to delve into the true meaning of being a home appliance brand that is perfect for people from all walks of life. Therefore, as the hub for other CUCKOO branches in the Southeast Asia region, we find that it is important to localise the CUCKOO brand name to suit and accurately fulfil the needs and wants of customers in the region. Consequently, CUCKOO will move further and grow Beyond Standards through the development of our products and services that are specially made for Healthy Homes.
CUCKOO Indonesia, Redefining Smart Family Lifestyle
CUCKOO Indonesia pursue our BIG Start journey since January 2018. Following our impact on the Korean industry, we are eager to share our top-quality products and beyond standards service to the local market. In nine months time, we’ve established our head office in Jakarta, and branched out to Palembang and Medan.
We are the only one in the Indonesia water purifier industry who offers comprehensive service, including steam sterilization, maintenance, and filter change warrant all wrapped up in CUCKOO's Natural Care Service; everything is handled completely by us. CUCKOO's Natural and Nano Positive Filters are patented and guaranteed to bring you only the best drinking water: 100% pure, free of all viruses, bacteria, and heavy metals. Furthermore, our product range has expanded to Air Purifier and shall follow by Multi Cookers in few months time.
Ever since CUCKOO made the very first connection with Vietnam, CUCKOO had devoted to introduce the best products and service to Vietnam customers. The devotion had bear the most valuable fruit and allowed CUCKOO to launch an official CUCKOO Vietnam branch – CUCKOO VINA CO., LTD. (Hochiminh and Hanoi)
In particular, as CUCKOO VINA had launched, CUCKOO has expanded product lines include water purifiers, air purifiers, electric range to introduce a wider range of products to Vietnamese customer. In addition, CUCKOO will provide an environment where Vietnamese customers can use pressure cookers more easily and comfortably, and will become more popular and customer-friendly comprehensive household appliance company in the Vietnamese market.
CUCKOO will not forget our philosophy, which regards rice taste and healthy as its basic value. CUCKOO will continue to make efforts to become No. 1 comprehensive household appliance company beyond Korea.
Qingdao CUCKOO Electronics which located at a beautiful coast town, Qingdao is a China branch of Korea CUCKOO Electronics that established in 2003, and entitled to marketize and sell products in China.
Since its establishment, Qingdao CUCKOO Electronics have adhered to the needs of customers and have always insisted on improving product quality and service by technological innovation, which allows steady growth over the years.
Qingdao CUCKOO Electronics had established several branches(Shenyang, Beijing, Shanghai, Guangzhou etc.) and service centers around China, and attending large-scale exhibitions(Northeast Asia Expo, Shanghai Water Expo, Canton Fair etc.) held every year in China.
Furtheremore, Qingdao CUCKOO Electronics are distributing products through various channels including online(Jingdong, Tmall), offline(Guomei, Suning, and other major domestic department stores), and TV shopping.
For business model, with a model that each branch controls a region, and headquater manage all branches, Qingdao CUCKOO Electronics achieved a broader service area and brand coverage.
In brand promotion, more people are familiar with CUCKOO brnad through TV advertising and online publicity.
CUCKOO believe that we can only deliver "Touch of life" by strictly control product quality with endless challenge, passion, new change and technology.
Today, CUCKOO products have received more and more favor and welcomed by customers with innovative technology, and design "Touch of life".
CUCKOO will strive to beome a favorite enterprise in the home appliance industry, a globally recognized enterprise, and a company that listens to everyone's wishes.